Dale cruised down the road in his Toyota Tundra with the radio playing country music. The song ended moving into an advertisement for NoMow Turf Installation. “For years NoMow Turf Installation has provided Orange County with excellent service. We’ve created beautiful lawns and saved the drought-prone community tons on water. Why? Because we care! Call us today for a free quote and see what NoMow Turf Installation can do to make your world more stunning!” Dale mimicked the last sentence of the radio ad. It was, in fact, his voice.
It was true, he really did care about the community. He was born and raised in Orange County and NoMow Turf had thrived here, he wanted to make sure he gave back to the place that had given him so much. He pulled into a spot along the town square and made his way to the Orange Coffee Café. As he walked in the door, Sarah an eager blogger smiled brightly and waved. “Hi, Dale! Over here!” she motioned for him to sit. There was a coffee already on the table. “Double shot with skim, right? Sorry, I hope that’s not creepy! I asked your assistant what your coffee of choice was when we set the meeting. I like to be prepared. I also Googled you,” she smiled like that was the most normal thing in the world.
“Great!” Dale said, taking a seat and shifting around a little. He enjoyed her enthusiasm. “So, what would you like to know?” he asked.
“Yes, great, let’s dive right in. I like your style Dale. So, what was your inspiration for opening NoMow Turf Installation? You know, what made you fall in love with turf?”
Dale had to think about that one for a minute. He loved what he did and was good at it, but he realized it wasn’t so much the turf he loved, but the people. “I guess I’m not in love with turf,” he said, “I am, however, in love with helping make the community a more beautiful place. I enjoy saving people money on their water bill, and helping the area save water!”
“Wow,” Sarah replied, “Insightful! So, Dale, any other love in your life right now?” her eyebrow shot up.
Dale smiled, “With all your Googling I figured you would already know the answer to this one. I have a beautiful wife and wonderful kids.”
“Ha, I did know that,” she said, I just wanted to get some more quotes for the article.” Sarah continued, “Well, what’s next for the business? Expansion? Selling? Please tell me you aren’t selling!”
“Of Course not, I plan on keeping this business locally and family owned for a long time,” Dale said with confidence.
“That’s great, I mean, the other option would have made a good story too. I can see it now Local Business Owner Goes Big Time, Leaving Orange County in the Dust. That would be hard-hitting stuff!” She said.
“Haha, you sure have a lot of energy” Dale replied.
“I know, I think I got an extra shot of espresso in my coffee this morning. Just one more question, how do you feel about winning the town business of the year award? It’s your first year winning such a prestigious award. I’m sure you must be proud. Any other thoughts, emotions, feelings?” Sarah leaned forward.
Dale was surprised. How did she know he had won the award? He had his hopes, but he didn’t even know for sure himself. “How do you,” he started but she cut him off.
“Oh, I’ve got sources. Sources on the inside, if you know what I mean?” She replied winking at him.
He had no idea what she meant but nonetheless, he was excited!
I had a wonderful time meeting with Dale. If you are in the market for turf, please check out:
26674 Vista Terrace, Lake Forest, CA 92630